Is Branded Content Over—Or Has it Just Begun?

Here’s how you can jump ahead of the curve when partnering with a brand on your project.

It’s the best time ever to be a filmmaker. This is true for many reasons, and while the ability to have a brand come on to your production may not seem like one of the most liberating reasons, it can sure as hell help you put together a project.

Why? Brands can barely get eyeballs on TV ads. And you can’t fool anyone with an ad disguised as an online video anymore. To combat this, companies are now giving filmmakers creative control over projects they have commissioned. If a company has a core idea for something they want to advertise, they oftentimes give the director license to explore options as to how to execute.

“You’ve got integrate the brands so they’re actually part of the movie.”

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