This New Music Video Makes Perfect, Mind-Bending Use of the Split Screen

Cassius and Pharrell’s new music video uses juxtaposition to connect ideas.

If you ever wondered how to creatively utilize split screen, Cassius’ new music video is a great place to start. The video, directed by Paris-based Alexandre Courtes and featuring Pharrell and Cat Power, juxtaposes images in order to connect ideas. It’s a work of visual poetry that speaks to the complicated issues we face in society, such as the gender pay gap (visualized as a woman shattering a glass ceiling), climate change and destruction (visualized as a plume of smoke and a toppling house of cards), the military-industrial complex (a weapon and a firework exploding), and more.

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