Cassius and Pharrell’s new music video uses juxtaposition to connect ideas.
If you ever wondered how to creatively utilize split screen, Cassius’ new music video is a great place to start. The video, directed by Paris-based Alexandre Courtes and featuring Pharrell and Cat Power, juxtaposes images in order to connect ideas. It’s a work of visual poetry that speaks to the complicated issues we face in society, such as the gender pay gap (visualized as a woman shattering a glass ceiling), climate change and destruction (visualized as a plume of smoke and a toppling house of cards), the military-industrial complex (a weapon and a firework exploding), and more.
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