Under Armour’s viral ‘Rule Yourself’ campaign was created using state-of-the-art technology and old-fashioned ingenuity.
Under Armour’s inspiring ‘Rule Yourself’ campaign, featuring Misty Copeland, Stephen Curry, and Jordan Spieth, and produced in collaboration with Droga5 and director Wally Pfister, features an army of athletes training. But there wasn’t enough time or resources to film hundreds of people. So how did they pull it off?
In a new video, production company The Mill shows how its employees cloned the athletes with plates, clever camera usage, and VFX.
To create the crowd of people, the company first rigged a five-camera array that maximized the number of plates they could shoot. While setting up, they had to ensure the cameras were evenly spaced and that the plates didn’t overlap. Once they had cast extras who could perform the athletic drills necessary for the shoot, The Mill matched the extras’ skin tone and hair to the athlete they wanted to duplicate.